MARKETING ANALYSIS AND STRATEGY
Working with the marketing experts at Buddha Jones, our production team created this project, keeping our audience and reach in mind. We aim to create an engaging, compelling, highly marketable, and profitable television show.
THE REACH
Prepare to surrender to a world where fine art and murder intertwine. Rooted in provocative & tension-filled storytelling, this historical fiction will surely be the next binge-worthy series. Categorized as a Drama and a Thriller, this show fits within the most popular genres in VOD television. Below are a few of the aspects that show its broad reach and potential.
DIVERSITY & REPRESENTATION
This show provides great potential for a broad and diverse cast. With various characters of different backgrounds and motivations, "The Art of Madness" demands breaking, hot, new talent as well as seasoned, and established actors. The story also centers itself around a strong, female lead character who punctuates the ending of season 1.
NOSTALGIA
With its plot line taking place in Chicago in the mid to late '90s, this series presents an instant tone and environment that appeals to millions of Millennials across the globe. Furthermore, the 90s aesthetics that made their way back into fashion in our current status quo attracted even younger and older audiences.
MUSIC
Needless to say, it isn't a far-fetched opinion to think that the 90s were amongst the best and most diverse eras for the music industry. With bands like Radiohead, Wu-Tang Clan, and Nirvana, the music of the 90s undoubtedly deserves attention.
HISTORICAL "PERKS"
Even though "The Art Of Madness" tells a fictitious story, the plot itself revolves around veridic facts of history such as the "Ripper Crew Murders". The narrative also incorporates unbelievable places and locations that existed during the 90s or that are still standing such as the Chicago underwater tunnels leading to the water cribs on Lake Michigan. These aspects would attract the interest of older generations and crime / history enthusiasts.
MARKETABILITY & FRANCHISE OPPORTUNITY
With a strong plot line, diverse and sexy cast, great musical soundtrack, and historical events all packed into a thrilling episodic series, "The Art of Madness" has excellent marketing potential embedded in its core. This provides diverse angles of advertisement and multiple audience niches to tackle across the world.
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In addition, this story provides a variety of dense characters with extensive back stories and an endless web of chaotic entanglement. Which are vital characteristics for any successful franchise. Our production team has dedicated a lot of attention to the project's longevity.
